59Club Partner with Asbri Golf to drive Retail Excellence


 59club, the industry’s leading Sales and Customer Service analysts, with more than 12 years’ experience in the hospitality sector has announced a retail partnership with leading golf accessory supplier Asbri Golf. 

59clubs unrivalled mystery shopper audits and customer satisfaction surveys which are now being used in leading venues across the globe together with bespoke training packages, provide a focus on supporting venues to maximise the commercial opportunities provided through Membership, Visitor and Corporate Golf. 59club has developed a small network of partners who share a passion for developing products and services which aid clubs in delivering market leading customer service and encouraging increased secondary spend. 

Asbri Golf currently supplies over 5,000 golf clubs and resorts across 35 countries worldwide. Their extensive product portfolio caters for the largest golf resorts to the smallest professional shops and have become one of leading tournament and corporate golf day suppliers for logo crested accessories. Asbri has built a reputation as one of Europe’s leading logo accessory brands, producing high quality merchandise with significant distribution. Their established set-up and exceptional service has made them a trusted supplier to many golf clubs and PGA Professionals across the globe. 

Paul Williams, Sales Director for Asbri Golf commented, “To partner with 59club simply ticks all the boxes for us as we share the same brand values with regards to our continued focus on providing exceptional customer service. 59club has been a revelation to the golf industry since their launch in 2007, creating training techniques and tools to help golf clubs and resorts focus on customer service and how to generate additional revenue. It’s a win-win partnership to work with their team to promote our products and service. Our products and gift items are often used to help and support clubs with membership retention, corporate golf day requirements and also increasing or improving profitability across their retail offering. Already we are seeing an increase in sell through of our products at 59club venues as a result of their training, service analysis software and support systems.” 

Will Hewitt, Area Manager for 59club added, “I have worked closely with the team at Asbri for a number of years and have always valued the creativity of design, quality of product and reliable service which they deliver. They have a great appreciation for the challenges and opportunities in the golf market and have always gone to great lengths to support PGA Professionals, Golf Clubs and Resorts in promoting their brand and making the most of available retail opportunities. 

For more information about 59club’s Sales and Service performance management tools, contact Will Hewitt at [email protected] For more information about Asbri Golf, contact Paul Williams at [email protected] 

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