Low Minimum Orders

Quick Lead-Times

Exceptional Service

Our History

Where and how did we get our brand name “Asbri”?

Asbri is the name of our previous design business that has been operational since 2001 so it was natural that Asbri Golf followed with the same brand name. It’s actually a Welsh word with the meaning of “spirited” which is in the Welsh dictionary but not a commonly used word in the Welsh language. We believe it captures the ethos and character of our dynamic company.

What is the background to Asbri ?

Asbri Design Ltd was setup in 2001 and Asbri Golf was launched in 2003. Our design business has supplied design solutions for many major Global brands including Puma, Under Armour, Merrell and Kappa to mention a few as well as designing Puma’s statement football boot for the 2006 World Cup.

The successful bid from Wales to host the Ryder Cup in 2010 was really where the idea was born to diversify into golf and create a Welsh Golf Brand. Following our first launch of products in 2005 we quickly grew our distribution through the UK and Europe with a number of highly successful products and key distribution partners.

Our fresh design of high quality logo golf accessories quickly caught the attention of major tournaments and with a lot of hard work and determination, we were very fortunate to be involved with the European Tour and became Official Licensee’s to The 2010 Ryder Cup at The Celtic Manor Resort.


Meet the Team

Eryl Williams

Managing Director

Paul Williams

Sales & Marketing Director

Lesley Richards

Finance & Purchasing Director

Artwork Team

Nick Richards

Graphic Design Manager

Jay Taylor

Graphic Designer

Cari Williams

Graphic Designer 

 Logistics & Production Team

Phil Rowsell

Operations Manager

Harry Thomas

Assistant Operations Manager

Nick Matthewman

Product Assembler 

 Elliot Hobbs

Product Assembler 

Jess Davies

Product Assembler

Colin Winter

Productions Manager & Machine Operator

Kyron Thomas

Production & Embroidery Machine Operator 


Cory Davies

Production & Embroidery Machine Operator 

Sales Team

Richard Dinsdale

Business Development Manager / Wales & South West England

James Elias

Sales & Marketing Manager

Alex Marks

Sales Order Administrator

UK Sales Representatives

Richard Dinsdale

Wales & South West England

Stuart Crabtree

South East England

Barry Griffiths


James Flower

East Anglia

Steven Butler

The Midlands

Alan Cuthbertson

North East England

Neil Self - Northern Golf

North West England

Keith Cowie


Douglas MacMillan


Graeme Shaw


Damien Vaughan

Republic of Ireland & Northern Ireland